Juanes: Madre - Visualizing the Acoustic Soul

DIRECTORS: DIEGO SANCHEZ CADAVID - MARIO ALZATE - JUANES

Music video by Juanes, © 2025 UMG Recordings, Inc.

n my work as a director and Miami fashion photographer, I often find that the most powerful visuals come from restraint. For the 'Madre' visualizer, the creative direction was focused on stripping away the artifice to center the narrative on Juanes and his guitar. Working with global celebrities requires an insider’s understanding of how to balance high-end production with raw, honest performance. This project exemplifies that 'underplayed' aesthetic—clean, intentional, and deeply connected to the artist's acoustic roots. It’s about capturing a moment of truth without the need for overproduced distractions."