THE LIGHTING PLAYBOOK: The Art and Science of Professional Lighting

At the heart of every iconic photograph is a complete mastery of light. In the pages of ***THE LIGHTING PLAYBOOK: Professional Portrait Lighting Setups for Commercial Photography***, award-winning photographer and director Diego Sanchez Cadavid distills decades of experience into an essential guide for the photographic community.

This book is a direct invitation into his studio. More than just a technical manual, it is a compendium of philosophy and practice designed to demystify the secrets of high-end commercial lighting. Throughout its chapters, you will learn to:

• Sculpt with Light: Understand how the quality, direction, and color of light shape the face and the atmosphere.

• Recreate Professional Setups: Access step-by-step diagrams and explanations of the same lighting schemes Diego has used in campaigns for global brands and celebrity portraits.

• Develop Your Own Vision: Gain the tools not only to replicate but to innovate and create your own unique lighting language.

The techniques shared in THE LIGHTING PLAYBOOK have been tested at the highest level of the industry, forming the backbone of work recognized by Hasselblad Masters, Lürzer's Archive, and the Cannes Lions. This is the knowledge behind the images you've seen, now within your reach.