Photographer | Director | Author

About Diego Sánchez Cadavid

With a career defined by a distinctive mastery of light and a rare ability to capture raw emotion in every frame, Diego Sanchez Cadavid is an award-winning advertising photographer, director, and audiovisual producer. His work, which merges technical precision with profound emotional impact, has positioned him as a leading voice in contemporary visual storytelling.

Internationally recognized for his unique vision, Diego has been honored as a Hasselblad Masters finalist and named one of the Top 200 Best Commercial Photographers Worldwide by Lürzer's Archive. His excellence in the advertising realm has been decorated with a Gold Effie Award for his collaborations with the BBDO agency, in addition to being shortlisted on multiple occasions at the Cannes Lions, the world's most prestigious festival of creativity.

Throughout his career, Diego has directed visual campaigns for top-tier global brands such as Coca-Cola, Pepsi, and General Motors. His portrait portfolio is a testament to his ability to connect with his subjects, featuring an impressive roster of world-class celebrities and artists, including Anitta, Becky G, Juanes, Rauw Alejandro, Myke Towers, Tyla, and Jhay Cortez, among many others. His specialization in analog and film photography—utilizing cameras like the Mamiya RZ 67 and film stocks from Kodak and Ilford—lends his work a timeless and tangible quality, "capturing souls" rather than mere images.

Committed to sharing his knowledge, Diego is the author of ***THE LIGHTING PLAYBOOK: Professional Portrait Lighting Setups for Commercial Photography***. In this book, he demystifies the techniques that have defined his success, offering a practical guide for photographers of all levels to elevate their craft through the mastery of light.

Beyond his commercial and authorial work, Diego is a passionate builder of artistic communities. He is the co-founder of The Dana Art Gallery in Miami, a space dedicated to supporting emerging artists and exploring new creative territories. This venture reflects his commitment not only to creation but also to the curation and nurturing of future talent.

Based between Miami and Guayaquil, Diego continues to push the boundaries of commercial and fine art imagery, sharing his expertise through professional workshops and seminars